TODOPLAY Team
Meet at Faena and depart for Dick's House of Sport.
Drive to Dick's
The 85,000-square-foot store opened in September 2025 inside Newport Centre mall, and is Dick's first House of Sport in the NYC metro area and its smallest location to date (typically the concept runs over 100,000 square feet). The store features a multi-sport cage for baseball, softball, lacrosse, field hockey, and soccer; golf bays with TrackMan simulators; and a full-height rock climbing wall with clerestory views of the city skyline. The footwear floor spans 7,200 square feet with 13,000 unique SKUs, plus a dedicated House of Cleats section, stocking brands including Nike, Adidas, Jordan, On, Skims, and The North Face. House of Sport is Dick's most ambitious answer to what a big-box sporting goods store has to become to stay relevant. And the market appears to agree. Dick's opened 16 House of Sport locations in 2025 and has plans for 14 more in 2026, signaling strong conviction in the format's commercial viability.
placer.aiwwd.comExplore key sports retail spots. Mall is across the street from the World Cup.
Drive from Jersey City to the American Dream Mall
The 3-million-square-foot complex sits directly across the parking lot from MetLife Stadium, where the World Cup Final will be played. The mall combines 450+ stores with the largest indoor theme park in the Western Hemisphere, North America's largest indoor water park, and the continent's only indoor real-snow ski slope. It's the fullest expression of retail-as-entertainment anywhere in the US. IDEAS: Adidas Soccer Flagship - Court D, Level 2, Space D229 [Near Deck D - GOLD] The first US-only soccer-focused flagship in the country - 9,000 square feet of immersive soccer culture, performance gear, and exclusive collections, opened specifically to anchor the World Cup moment. OPTIONAL: Fabletics - Court D, Level 2 Near Adidas. Athleisure brand. JD Sports Carries Nike, Jordan, Adidas, New Balance, ASICS, and more. Foot Locker Useful alongside JD Sports as a direct comparison: two multi-brand sports retailers in the same mall, two very different formats, presentations, and customer experiences. Laced Up A buy/sell/trade sneaker and streetwear boutique carrying authenticated limited-edition product from Jordan, Yeezy, Bape, Supreme, and more. Worth a quick walk to understand how the secondary market presents itself inside a mainstream mall environment vs. Manhattan. Legacy A premium sneaker and clothing boutique carrying Nike, Adidas, Off-White, and Jordan. A smaller, more curated independent counterpoint to the big-box retailers. Useful for the group to see how a boutique format differentiates in the same physical environment.
Lunch at the American Dream Mall.
Meet in SoHo at the House of Merc.
Nike has returned to its former NikeLab 21 Mercer home for the World Cup summer, transforming the iconic SoHo address into a soccer and culture experience created with Pro:Direct Soccer and SoccerBible. The space features rare Nike archive product, exclusive collections, customization, and community programming built around the Mercurial boot. The windows are wrapped in archival-style Nike Football graphics, and the space is designed as a physical home for the cultural energy surrounding the World Cup landing in North America. A sharp example of nostalgia as retail strategy. 21 Mercer was Nike's epicenter in downtown Manhattan before flagship stores and experiential retail became commonplace — reactivating it for the World Cup is a deliberate signal to a specific community that Nike knows exactly what that address means.
The new flagship opened in March 2026 in a space previously occupied by Valentino, less than a block from Adidas Originals' prior SoHo location at 115 Spring Street. The design preserves the building's original brick walls while layering in metallic finishes, reflective surfaces, and digital touchpoints displaying campaign content and artist collaborations. The store launched alongside a "Creative Class," a seasonal cohort of NYC-based artists, musicians, designers, and community organizers selected for real influence in their scenes, who anchor ongoing residencies and programming at the store year-round. It's a model for how a global brand attempts to localize credibly at flagship scale.
rollingout.comwwd.comThe 17,000-square-foot, two-floor flagship opened in November 2025 as the first North American store to debut Lululemon's new "creative expression" — a format the brand describes as the blueprint for future store design globally. It replaces the brand's previous SoHo location, which had been in the neighborhood since 2007. Lululemon is a brand under real competitive pressure. On, Alo, Gymshark, and Vuori are all pulling at different parts of its customer base, and this flagship is their public answer to that question. The company's SVP of global brand creative framed stores as the brand's "secret sauce" and "huge competitive advantage": the place where product, people, and community relationships come together in ways digital cannot replicate.
wwd.comfashionunited.comThe 40,217-square-foot single-level store opened April 16, 2026, replacing the five-story flagship at 529 Broadway which closed in January after the building sold to IKEA for $213 million. The interior leans into NYC's visual identity with industrial materials and graffiti details, and is designed to shift throughout the year around major local sporting moments — currently World Cup, with the U.S. Open and NYC Marathon to follow. Key features include a NikeSKIMS dedicated area, Nike By You in-person customization, and a Jordan Brand Soul Tower exhibition. The store is explicitly positioned as the beginning of Nike's "hyperlocal sport worlds" model, designed to move with the cultural calendar of each city. It also sits directly across the street from Adidas's flagship, making this block the most concentrated competitive matchup in global sneaker retail.
Kith has turned the Lafayette/Bleecker corridor into its own retail block. The men's flagship at 337 Lafayette — originally opened in 2017 and renovated top-to-bottom in 2025 — now features dark walnut, marble, and brass fixtures across three floors, with menswear on the first, a multibrand assortment on the second, and footwear heavily expanded on the third. Kith Women occupies the 644 Broadway site nearby, with Kith Kids and Kith Treats rounding out the block. Ronnie Fieg has described watching full families move from one store to the next along Bleecker as "a truly incredible feeling." The corridor is one of the most deliberate examples of a brand building a physical neighborhood rather than a single store, using retail real estate as a way to expand the customer relationship across gender, age, and occasion without diluting the flagship.
highsnobiety.comwwd.comThe 13,000-square-foot flagship opened in December 2025 across three floors, with NYC-specific design details throughout: bodega-style pop-ups housing exclusive New York merchandise, cash register tills styled after subway cars, and a Liberty Green color scheme. A full floor is dedicated to panels, meet-and-greets, workshops, and live podcasts, and mannequins are 3D-printed replicas of real community members alongside athletes. Gymshark spent years testing NYC through pop-ups and events, including Lift:NY, which drew over 7,500 people to Pier 36, before committing to a permanent flagship. The brand's identity is laser-focused: gym, community, full stop. The store is worth examining as an example of a digitally native brand that knows exactly what it is, built its physical retail strategy around proving that in real life first, and only signed a lease when the market was already theirs.
Launched in late 2025, this is Nespresso largest global flagship boutique at nearly 14,000-square-feet. This massive flagship reimagines traditional retail by transforming coffee shopping into an immersive "choose-your-own-adventure" experience. Beyond standard retail displays, this two-level destination boasts a "Taste and Discover" sensory area, interactive masterclasses, a community lounge equipped with board games, and a secret "Hidden Cup" speakeasy (hidden behind the artwork wall) serving zero-proof coffee cocktails in the evenings. Ultimately, it acts as the pinnacle of Nespresso's global strategy, moving far beyond simple transactions to create a vibrant, multisensory hub for modern coffee culture
youtube.comdailycoffeenews.comvmsd.comprnewswire.comNew Balance has experienced a significant financial surge, reporting $9.2 billion in global revenue for 2025 and achieving its fifth year of consecutive double-digit growth. This success is driven by a strategic move toward premium retail experiences, including this new flagship location here at 150 Fifth Avenue. The brand is also expanding its global footprint with innovative "community-centric" store designs in major hubs like Boston and London. By successfully rebranding its classic "dad shoe" image through elite athlete partnerships, the company has captured a younger, fashion-forward demographic. Currently, the company is on a clear trajectory to exceed $10 billion in annual sales by the end of 2026.
wwd.comamny.cominstagram.comsoleretriever.comOpened in Oct 2024, this is On's largest NYC flagship, a 4,596-square-foot immersive retail experience housed within a registered 1930s landmark building. As you tour the space, notice how the design beautifully preserves original architectural details, like classic columns and ceiling moldings, while seamlessly integrating modern, Swiss-inspired elements and expansive display windows for dynamic brand storytelling. This location acts as a premier community and educational hub, offering a comprehensive showcase of On's full product assortment, high-fashion collabs, and sustainability initiatives such as their "Cyclon" recyclable shoe subscription program.
Walk or take a cab while you explore these spots in midtown.
The store reopened in August 2024 around a new concept called Home Court — a multi-brand basketball shopping destination developed in partnership with Nike and Jordan Brand for the first time, also carrying Adidas, Puma, New Balance, and Under Armour. The interior features street-inspired basketball design, an immersive vertical jump challenge called The Clinic Digital Experience where customers can test sneaker performance (it wasn't working when I went), and 3D scanning technology to help customers find the right fit. Kids Foot Locker also debuted its new concept here for the first time, with digital shoe scanning, an activity table, and selfie stations.
The two-level, 32,000-square-foot Times Square flagship splits cleanly by category: the first floor is dedicated to footwear from Nike, Jordan, Adidas, New Balance, ASICS, Puma, Vans, and more; the second floor covers apparel and accessories for men, women, and kids. The store features 120 indoor and outdoor digital signage installations and interactive kiosks, including large-scale digital windows projecting into Times Square and a 10-meter-high digital entrance portal at the center of the store, all managed from a single cloud-based platform.
Nike's permanent House of Innovation flagship on Fifth Avenue is running as a live World Cup activation hub right now. On June 12, the store hosted Brasil Bloco, a Brazil-inspired experience with a live DJ set, exclusive Nike By You graphics featuring artwork by Camila Rosa, and appearances by football legend Denílson and artist Eduardo Kobra. The store is part of Nike's broader World Cup strategy: rather than anchoring around a single hero campaign, Nike is running a 12-week rolling activation model that distributes energy across product drops, collaborations, and community moments. The House of Innovation is one of the primary physical stages for that.
sgieurope.comThe Corner is Nordstrom's dedicated pop-up and brand experience space at its NYC flagship, and for the World Cup it's been handed over to Adidas through July 26. The assortment is organized by national team and moves fluidly between pitch and street, where FIFA-licensed jerseys alongside soccer-inspired footwear and apparel are styled through a fashion lens. Weekly Thursday activations include country-inspired gifts, customization, and sweepstakes, while an Archive Zone spotlights an Adidas archival piece tied to a featured country every other week. Nordstrom launched The Corner in 2024 specifically as a hub for pop-ups and brand experiences, and this activation shows the model in full flight.
The three-story, nearly 17,000-square-foot flagship opened in April 2025, with a green mirrored cube façade that reflects the street in Lacoste's signature color, and an interior that combines concrete, metal, and wood with giant crocodile sculptures over seven meters long. The centerpiece upstairs is a deconstructed tennis court stretching floor to ceiling, around which the full collection is arranged. A Polo Wall celebrates the brand's founding garment across the full range of colors, materials, and cuts, and a Sport Performance area features ambassador capsules from Novak Djokovic and Daniil Medvedev. CEO Thierry Guibert has stated the brand's ambition is to double its US business, and this store is the opening move. It's a useful example of a heritage European brand using a single flagship to reframe its positioning, not just as a polo shirt brand but as a full fashion-sport house, in a market where it's been underleveraged for decades.
Flight Club’s NYC flagship is special because it turns sneaker retail into a live consignment marketplace, where every pair on the wall is authenticated and each item has its own story. The store’s model earns via consignment rather than traditional inventory-heavy buying, with the seller typically receiving about 80% of the sale price, which helps keep product selection deep, rare, and constantly refreshed. In 2005, Flight Club pioneered sneaker resale with a brick-and-mortar store in New York, paving the way for what's now a global, multi-billion dollar industry. The shelves are stacked with authenticated shoes across every brand, many in perfect condition, offered on consignment. Because buyers are often also the sellers, the store functions as a fluid community rather than a straight transaction. It's an early and still-relevant case study in how physical retail can anchor a resale market that the internet, on its own, couldn't make trustworthy.
The Travel Agency is a prominent NYC cannabis retailer that combines high-end, transit-themed design with a strict commitment to social equity and restorative justice. Launched in 2023, the brand operates several locations, including its flagship in Union Square, where over half of the net profits are redirected to The Doe Fund to support individuals overcoming homelessness and incarceration. The Travel Agency's Union Square flagship is a purpose-driven, retro-futuristic cannabis dispensary with an interior design inspired by the iconic TWA Flight Center at JFK Airport. Operating as a unique public-private partnership, the store elevates a historically stigmatized product into a premium, education-first shopping experience. PLEASE NOTE: A government issued ID (e.g., drivers license, passport, etc.) to verify age is required for entry.
Free, ticketed event. The largest adidas World Cup activation in the US, the Home of Soccer spans more than 25,000 square feet at Brooklyn Bridge Park and runs June 13 through July 19. The space is designated as one of the official free-access Fan Events across the five boroughs. The brand's stated ambition is to build an environment people would want to visit even without the football branding attached. Programming includes live match screenings, a 3v3 soccer pitch running the adiCup tournament, a beer garden and food vendors, adidas content studios for live broadcast, a Panini customization station, a Stripes Exchange with product drops and vintage collectibles, and concerts. PinkPantheress and Larry June are confirmed, with additional performers to be announced.
Opened in October 2017, the Brooklyn store occupies a former delivery truck storage building in Williamsburg. It's a nearly 3,000-square-foot brick warehouse, whose defining feature is a freestanding skate bowl toward the rear of the store. The front retail area carries Supreme's standard product alongside Brooklyn-exclusive items. The Brooklyn store is a useful contrast to the Bowery flagship. Same brand, very different register. Where 190 Bowery is housed in a landmarked Beaux Arts bank building steeped in New York art history, Grand Street is raw warehouse, skate-first, neighborhood-specific.
Opened March 2023, the Williamsburg flagship is Kith's second Brooklyn location and the brand's home neighborhood. Founder Ronnie Fieg moved his family to Williamsburg in 2017 and relocated brand HQ there in 2021. The store carries men's, women's, and kids' apparel, footwear, and accessories alongside a Kith Treats location at the entrance. Kith Williamsburg is a useful companion to the Lafayette Street flagship. Same brand DNA, different neighborhood register, and a clearer expression of what Ronnie Fieg means when he talks about community. His framing is direct: "It's my home, our team's home, and it only made sense for us to make it a home for our community." The store wasn't designed to feel Williamsburg, it was designed by someone who lives there.
The SoHo flagship opened in mid-2025, replacing an earlier Rockefeller Center location. Founded and run by Mathew Davis, Saturdays Football carries its own line of football streetwear alongside what the brand claims is the largest collection of vintage football jerseys in the United States, sourced through Davis's network of collectors and wholesalers around the world. Inside, all the lights point toward two leather couches around a coffee table stacked with soccer books, a massive TV playing match highlights, and a foosball table, making it as much a gathering space as a retail store. The store hosts free watch parties and community events regularly.
Sports and trading card concept (backed by Tom Brady) opened in October 2025 as a 3,000 sq ft flagship blending retail showroom, authentication vault, and collector's lounge where enthusiasts can rip packs and connect.
This sexy flagship trades stark white walls for warm walnut cabinetry, mid-century light fixtures, and Persian rugs, with clothing tucked into built-in shelving and gold-trimmed vitrines. The space includes an intimate sound room and a Greek-inspired café. ALD is one of the clearest current examples of a brand using physical retail as its primary marketing channel. The brand invests in a small number of stores designed to create a must-see experience in each city — and it works. The store makes the case that scarcity of distribution, combined with total control of the environment, can build more durable cultural credibility than paid media.
The 560 Broadway store, which opened in late 2025, brings American Eagle, Aerie, and Offline under one roof across multiple floors. The fitting rooms are one of the standout features: each dressing room is equipped with a touchscreen kiosk that lets shoppers scan items, request additional sizes, check in-store inventory, get product recommendations, and email themselves item info — all without leaving the room. Store associates receive notifications on mobile and fulfill requests directly. A practical answer to one of brick-and-mortar's most persistent friction points. The technology acts as a liaison between the shopper, the associate, and the product, and it's deployed at mainstream price points, not luxury. Worth seeing how a mass-market brand operationalizes fitting room tech at scale.
The 14,164-square-foot flagship opened in 2024 with a modern, minimalist design centered on the brand's ReBIRD circularity platform, including a dedicated service center modeled after Arc'teryx's own manufacturing facility near Vancouver. On-site services include repair, technical washing, hemming, trade-in, and resale of authenticated used gear. One of the clearest examples of a brand putting post-purchase services at the center of the store experience rather than burying them. An entire floor is devoted to ReBIRD, and the store also debuts Arc'teryx's first in-store café in North America and a theater zone for community events. The store makes the case that circularity, when designed well, drives repeat visits rather than reducing new purchases.
Opened April 27, 2026, the North American flagship is New Era's first standalone U.S. store outside of its Buffalo headquarters, a meaningful commitment for a brand that has long operated primarily through wholesale and licensed retail. The store carries licensed headwear and apparel from MLB, NFL, NBA, and other leagues alongside New Era-branded product, exclusive collaborations, and international exclusives. A 17-by-20-foot street-facing digital screen at the entrance broadcasts the brand's latest releases and campaigns. Inside, a silhouette education wall displays 15 cap styles with multilingual tablet translations to help customers understand differences in fit, structure, and crown options. A section called "The Garage" functions as an on-site customization shop with cap blocking machines, heat seal patches, and custom pins and patches.
NOTE: Closed on Tuesdays. It will be open on Wednesday. Founded by collector Yaniv Bar, YankeeKicks opened its 5,104-square-foot NYC flagship at 666 Broadway in December 2023, designed by Netherlands-based creative agency The Eyden Berg. The store includes a consignment room for authentication, a kiosk to help shoppers locate specific shoes, and a hidden VIP room for premium clients. Worth comparing directly to nearby consignment shops, which are steps away. Bar has been explicit that he's trying to bring a different experience to a neighborhood that already has strong sneaker retail — so the store is a useful read on how challengers differentiate in a crowded category through experience layering rather than inventory alone.
Stretch on Broadway wth many consignment shops for sneaker heads (LacedUp, Hype, Kicksclusive, Yankeekicks), as well as retro thrifting shops called Re:Shop, Buffalo Exchange and 2nd Street Union Square.
A Disneyland for Pets!! Located inside a historic landmark building, the multi-level flagship reimagines the traditional pet store as a premium, neighborhood-centric pet care oasis. The beautifully redesigned space merges old New York charm with curated boutique sections, an upscale grooming salon, a fresh food experience for dogs, a vet, and many more pet offerings that turn routine supply runs into an absolute playground for pets and their owners.
mcmillandoolittle.comeuroshop-tradefair.com1,880-square-foot flagship that brings it life its industrial Americana aesthetic. It's hard to miss the full-size vintage car directly on the showroom floor! While exploring the space, you will see how they elevate heritage storytelling and the physical shopping experience through vintage watches alongside an archive of select pieces. If you end up making it to their SoHo flagship, that location is even more stunning and features a coffee shop and nostalgic hang out space.
jrmcm.combuckmason.comOpened in 2023 and co-founded by fashion veteran Wells Stellberger, the store spans two floors with a hyper-curated mix of health-forward groceries, beauty, wellness, home goods, apparel, and a dedicated room for specialty magazines and books. The assortment evolves constantly. The clearest New York answer to what Erewhon proved in LA: that grocery can function as a lifestyle brand and cultural destination.
The 5,600-square-foot space is organized around four service pillars: repair, remake, resell, and recycle, including cobbling and tailoring services open to any brand, not just Golden Goose, with on-site artisans for distressing, embroidery, hand-lettering, and dyeing. One of the more fully realized attempts to build a luxury store around post-purchase services rather than new product. The store's ambition is explicitly to lengthen the product life cycle — giving items a revived existence rather than driving replacement purchases. Worth examining alongside Arc'teryx's ReBIRD floor as two very different brands arriving at a similar conclusion about what the store is for.
The 5,000-square-foot SoHo flagship operates around a rotating installation concept, with eyewear displayed discreetly on wall-mounted shelving while large-scale sculptural environments take center stage. Gentle Monster is the most consistent practitioner of using the store as an art institution. The installations function as destinations in their own right, encouraging visitors to engage through photography and social media. Product is almost secondary to the installation. Sunglasses are the entry ticket to an experience that changes with each collection.
The Austin-based western boot brand opened its 50th location and largest store to date in August 2025 — 4,500 square feet inside a restored 1892 cast-iron building on Wooster Street. Original tin coffered ceilings and exposed brick are paired with a dedicated bar serving cocktails on tap, bespoke fitting rooms, and a customization zone for boots and hats. The store's design intentionally encourages low-pressure first visits — customers have been observed relaxing or having drinks before returning later to buy.
The two-level, 1,800-square-foot flagship opened in June 2025, designed by LA-based PlayLab Inc. with blue-dyed concrete, brushed aluminum, ceramic tile, and Douglas fir. The café, Pantry, occupies about a quarter of the space and sources from local and international culinary partners. Madhappy is one of the sharper examples of a brand built around a value — mental health awareness — rather than a product category, and using the store to make that tangible. Alongside the retail and café, the brand runs Local Optimist, an in-house publication, both available in the store. The combination of apparel, food, and editorial under one roof is a deliberate model for how DTC brands can build community without relying on paid media.
The LA-based creative collective opened its NYC store in May 2025, bringing its mix of streetwear, art, and subculture programming to Elizabeth Street. Guests are welcomed by a large hippo sculpture that doubles as storage and display space, and the interior design blends eclectic, urban touches throughout. Collections draw from underground comics, skate culture, and punk, alongside collaborations and a small apothecary section. S Brain Dead's LA flagship on Fairfax functions as a cinema, community hub, and art space as much as a store. And the NYC location carries that same ethos east.
The 160-year-old French retailer opened its first US location in March 2025 inside One Wall Street, a historic Art Deco skyscraper, with 55,000 square feet across two floors and 450 brands, about 25% of which are either new to the US or rare here. Designed by French interior designer Laura Gonzalez as a succession of rooms conceived as a French apartment, the space includes a pink marbled staircase, bespoke stained-glass panels, and the landmarked Red Room, a 1931 mosaic hall in red and gold that has been transformed into the shoe department. About a third of the space is devoted to food and beverage, with five concepts overseen by James Beard Award-winning chef Gregory Gourdet, including a restaurant, an all-day café, a raw bar, a champagne bar, and a cocktail bar. Printemps explicitly refuses to call itself a department store. Executives prefer the term "hospitality project." It's one of the most fully realized attempts to answer what a multi-brand luxury retail space needs to be in 2026 to justify a visit, and the answer here is: a place you'd want to spend several hours in regardless of whether you buy anything.
Designed by Snøhetta, this 3,000-square-foot space opened in September 2025 inside a landmarked cast-iron building, positioned as a living lab for wellness and longevity rather than a conventional retail store. The curation rotates every four to six months around a new theme. The opening theme was "Presence is the Present," focused on mindfulness and cognitive longevity — with products, treatments, workshops, and a café all shifting accordingly. These include an AI-powered personalized fragrance creation. One of the more ambitious attempts to answer what a store is actually for when it's not primarily about selling product. The space is orchestrated by SpringOS, a proprietary operating system for spatial intelligence, with adaptive lighting, responsive sound, and real-time analytics built in.
Founded in 2007 around a shared passion for film, fashion, and culture, Extra Butter has built its identity around a signature cinematic retail experience at its LES flagship. The store is designed to resemble a high-end movie theater. The brand maintains an active collaboration roster with major brands including On Running and Puma, with its most recent drops including an Extra Butter x Puma Salehe Bembury Velum Nitro and an Extra Butter x On SS26 Cloud 6. The store also hosts regular in-store launch events that function as community moments as much as product drops.
Named after the most statistically common roll in backgammon, 7 Spring is a members-only backgammon club founded by entrepreneur Yazan Haddad. At street level it presents as a stylish café and retail space where visitors can order coffee and browse custom boards. Behind a pair of double doors shaped like a backgammon board is the private member lounge: burgundy marble, glossy red paint, and dark oak. Members pay $2,500 annually and are carefully selected to keep the club intimate. When they walk in, the host receives a profile with their name, favorite drink, preferred table, and preferred board. Not a retail store in any traditional sense, but one of the sharpest current examples of community-as-commerce.
The 2,700-square-foot flagship opened in early 2024 as the the brand's first permanent NYC location after years of operating exclusively on the West Coast. Founder and designer Paige Mycoskie designed the store's murals herself, hand-painted by the Aviator Nation team on-site, with the space conceived as a tribute to New York's arts scene and cultural icons. Every product is handmade in Aviator Nation's own factory in Los Angeles, with each item individually distressed to create a one-of-a-kind piece.
The two-story SoHo flagship is Buck Mason's largest retail location to date, featuring Fast Times (an in-house coffee shop) and a curated library of over 1,000 vintage books. The space is designed around warm neutrals, honest materials, and craftsmanship-driven details, intended to feel authentically lived-in rather than retail-staged. The ground floor houses women's and the Fast Times coffee shop, which also contains a small fine art and photography book section; the upper floor is men's set in living room like backdrop with nostalgic callbacks like classics on vinyl.
The first-ever brick-and-mortar flagship for Commodity, a digitally native brand rebuilt from bankruptcy in 2019. The store opened in October 2024 and won Interior Design's 2025 NYCxDESIGN Retail Award. The design concept draws from how one explores an art gallery or museum, translated into a physical space built for exploration and discovery of the brand's proprietary Scent Space system. Each fragrance is available in three versions — Personal, Expressive, and Bold — designed around how far you want your scent to travel. Interactive displays and signage guide customers through each projection level in person.
The 4,000-square-foot Icon store, Crocs' first of its kind globallystretches a full 60 meters from Broadway to Mercer Street, with two separate entrances serving two distinct experiences. The Broadway entrance opens into a launch zone for new releases and NYC exclusives on illuminated podiums; the central Classic Clog wall is arranged as a color gradient; and Jibbitz Bars at the heart of the store offer hands-on personalization, from everyday charms to gold-plated and diamond-set designs. The Mercer Street entrance leads into the EXP zone, a quieter, gallery-like space housing Crocs' premium, design-led limited-run collections.
modernretail.coThe NYC flagship for this Korean American fragrance house is a minimalist, gallery-like space built around a proprietary Scent & Sip experience. Each drink in the in-store café is inspired by a specific fragrance, designed to enhance the flavors and create a multi-sensory pairing.
Founded in LA in 2002, Undefeated opened its first East Coast location in September 2023, signing a 10-year lease at 75 Kenmare Street in Nolita. This putts it directly in the company of Supreme, Aimé Leon Dore, Noah, and other downtown streetwear anchors. The store carries Undefeated's own line alongside collaborative footwear with Nike, Adidas, Reebok, and Converse, and functions as a geo-exclusive drop location. The Holiday 2025 Nike Air Max 95 NYC colorway, for example, was available only at 75 Kenmare Street, in a limited run of 600 pairs.
Founded in 2025 by Ksenia Moiseeva and Elijah Karaulov, Grandma Did It Better is a curated vintage clothing store built around one premise: the best pieces are the ones with a past. The store sources full wardrobes, not loose pieces, directly from grandmothers and private collectors, acquiring the photographs, letters, postcards, and personal artifacts that came with them. Only about 40% of what they buy makes it to the floor; everything else is donated or recycled. Each piece is professionally restored, allocated to an era, and sold with whatever personal history can be attached to it. The garments are organized by decade and accompanied by the stories of previous owners. The concept is built on the belief that clothing can carry memory, and that a great vintage piece has already lived one life; the store's job is to help it begin the next one.
One month after New Balance's Flatiron flagship reopened, the 3,400-square-foot SoHo store opened in October 2025 making it the brand's fourth NYC location. Designed to "visually intersect sport and culture," the space features light wood, neutral hues, and raw materials with 3D foot scanning technology and a full assortment of performance and lifestyle product. New Balance brand president and CMO Chris Davis framed the investment explicitly: "While the industry continues to accelerate toward global e-commerce, New Balance is intentionally investing in our store experience. Across thousands of doors worldwide, we are building, remodeling, and reimagining our fleet — not as transactional spaces, but as immersive brand environments."
yahoo.comIn Feb 2019, Supreme moved its NYC flagship to 190 Bowery, a 1898 Beaux Arts building designated a New York City landmark in 2005. The floors above the store once held studio residencies for Keith Haring and Jean-Michel Basquiat, and street artists including Haring used the building's exterior as a graffiti canvas; that artwork has been preserved. Founded by James Jebbia in 1994 on Lafayette Street, Supreme built its reputation through skateboarding culture, scarcity-driven weekly drops, and a collaboration history spanning Louis Vuitton, Comme des Garçons, Tiffany & Co., Stone Island, and Burberry. In July 2024 the brand was acquired by EssilorLuxottica for $1.5 billion. Supreme is the original blueprint for almost everything that followed in streetwear retail: the weekly drop model, the line as social event, the box logo as cultural currency, the limited-quantity collaboration as brand builder. Current Spring/Summer 2026 collaborations include Supreme x Jordan Brand and Supreme x MM6 Maison Margiela — a range that illustrates how far the brand's collab architecture now stretches.
This SoHo flagship was The RealReal's first permanent brick-and-mortar location, opened in 2017 after a successful holiday pop-up the year prior. The 6,000-square-foot two-floor space offers a rotating product mix of women's and men's fashion, fine jewelry, watches, home, and art. It is also home to an on-site Luxury Consignment Office where customers can drop off items, receive free valuations from in-house gemologists, horologists, and brand authenticators, and book private viewings for high-value pieces. The brand now has more than 40 million members, and its 2025 Resale Report showed that 47% of consumers now factor resale value into purchase decisions before buying new.
The 10,000-square-foot flagship opened in November 2024 at the corner of Canal and Broadway, deliberately chosen because it's the epicenter of counterfeit bag sales in New York, including knockoffs of Telfar's own designs. The ceiling is fully gridded with a metal rig supporting cameras, lighting, and sound, allowing the space to function as a content production studio at any moment. Clothing hangs on racks made to resemble bodega awnings, and the bag bar displays every Telfar bag ever made on an illuminated Chinese takeout-style menu board.